Project Summary:
Brand Voice • Storyboarding • Motion Design • Design Strategy • Graphic Design • Video Editing • Art Direction • Marketing Campaign • B2C
Brand Voice • Storyboarding • Motion Design • Design Strategy • Graphic Design • Video Editing • Art Direction • Marketing Campaign • B2C
Project Brief:
I storyboarded, designed, and video edited this 30-second promotional video for Webster University. The design challenge(s) were selecting the right stock video imagery and music that was relatable, informational, and motivational for student prospects. The goal(s) of the video was to drive brand awareness for Webster, their online programs, and ultimately increase enrollments for their online undergraduate and graduate programs.
I storyboarded, designed, and video edited this 30-second promotional video for Webster University. The design challenge(s) were selecting the right stock video imagery and music that was relatable, informational, and motivational for student prospects. The goal(s) of the video was to drive brand awareness for Webster, their online programs, and ultimately increase enrollments for their online undergraduate and graduate programs.
Design Approach:
I put myself in the prospective student's shoes. The stock video imagery I selected spoke to the prospects' busy lifestyles. The prospects were primarily adult students that either wanted to start their degree studies or had their studies interrupted. The music is light, almost playful supporting the overall messaging that obtaining a degree is possible given life's constraints.
I put myself in the prospective student's shoes. The stock video imagery I selected spoke to the prospects' busy lifestyles. The prospects were primarily adult students that either wanted to start their degree studies or had their studies interrupted. The music is light, almost playful supporting the overall messaging that obtaining a degree is possible given life's constraints.
Design Results:
The video was featured on Webster's YouTube channel and LinkedIn social platform increasing engagement and traffic to their custom URL by 10%. The video also took Silver at the 2023 Education Digital Marketing Awards.
The video was featured on Webster's YouTube channel and LinkedIn social platform increasing engagement and traffic to their custom URL by 10%. The video also took Silver at the 2023 Education Digital Marketing Awards.
