Summary:
Brand Voice • Digital Design • Web Graphics • Responsive Design • Adobe Creative Cloud Applications • WordPress • Graphic Design • Healthcare Marketing
Brand Voice • Digital Design • Web Graphics • Responsive Design • Adobe Creative Cloud Applications • WordPress • Graphic Design • Healthcare Marketing
Overview:
I designed this optimized home page for the home health care services organization, Detring Home Healthcare. They are a small, private home care company in Farmington, Missouri, giving back seniors their dignity and their independence by providing services from the comfort of their own homes. In a lot of cases, family members were the target audience. Logos, patterns, and colors were provided by Detring in addition to the copy for the home page. The goal(s) of the home page was lead generation: welcoming prospective seniors, their family members, and directing them to the information they need quickly to take next steps.
I designed this optimized home page for the home health care services organization, Detring Home Healthcare. They are a small, private home care company in Farmington, Missouri, giving back seniors their dignity and their independence by providing services from the comfort of their own homes. In a lot of cases, family members were the target audience. Logos, patterns, and colors were provided by Detring in addition to the copy for the home page. The goal(s) of the home page was lead generation: welcoming prospective seniors, their family members, and directing them to the information they need quickly to take next steps.
Challenge:
The design challenge(s) were selecting the appropriate responsive WordPress template for design elements to breathe, and organizing the home page information in a user-friendly manner.
The design challenge(s) were selecting the appropriate responsive WordPress template for design elements to breathe, and organizing the home page information in a user-friendly manner.
Approach:
The level of care Detring provides is tailored to the individual’s needs so I wanted to create a very warm, professional, and personalized feel integrating warm color tones and their floral pattern. I also wanted to choose imagery and design graphics that reflect the challenges that prospective seniors face daily, but in an empowering and respectful way. I used stock images of seniors engaged in activities and various situations that connect with the target audience. Overall, I wanted the home page to say warm, supportive, understanding, and compassionate.
The level of care Detring provides is tailored to the individual’s needs so I wanted to create a very warm, professional, and personalized feel integrating warm color tones and their floral pattern. I also wanted to choose imagery and design graphics that reflect the challenges that prospective seniors face daily, but in an empowering and respectful way. I used stock images of seniors engaged in activities and various situations that connect with the target audience. Overall, I wanted the home page to say warm, supportive, understanding, and compassionate.
Outcome:
Detring Home Health has received steady home page interactions and requests for more information. They continue to use the home page to this day. See a live preview.
Detring Home Health has received steady home page interactions and requests for more information. They continue to use the home page to this day. See a live preview.
